Browsing by Advisor "Rodríguez Estrada, Paola Lizette"
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Análisis estratégico hacia el posicionamiento en el mercado de productos saludables proteicos en Lima Metropolitana. Caso Moringa
(Universidad de Lima, 2021)Acceso abiertoThis study analyzes the factors that influence the market for healthy products in Metropolitan Lima, proposing alternatives to achieve a strategic position through Porter's forces applied to the moringa, which is a tree ... -
Caso de estudio: desarrollo del planeamiento estratégico de la empresa familiar Grúas y Maniobras S.A.C.
(Universidad de Lima, 2023)Acceso restringidoThe history of family-owned businesses is often woven with threads of tenacity, long-term vision, and the ability to adapt to the changing challenges they face nowadays, especially in recent years when the country experienced ...