Browsing by Author "Barclay Bernales, Alvaro"
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Análisis de dos radios musicales de Lima en el contexto de transformación digital desde la percepción de los millennials y centennials
Barclay Bernales, Alvaro (Universidad de Lima, 2021)Acceso abiertoThe present research had as a general objective to analyze the digital transformation process in two Lima radio stations: Oasis (100.1 FM) and Oxígeno (102.1 FM), to understand the evolution of the media from the perspective ...