Listar por autor "Carbajal Díaz, Edilberto Rafael"
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Camiones Hyundai: desarrollo y reposicionamiento en el mercado automotriz peruano
Carbajal Díaz, Edilberto Rafael (Universidad de Lima, 2021)Acceso abiertoThe present work analyzes the situation of the Hyundai Trucks Brand developing alternative solutions to develop and reposition it in the Peruvian automotive market. Hyundai trucks are marketed in Peru since 2007 through ...