Listar por autor "Carranza Berrio, Ximena"
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El impacto del marketing sensorial en los consumidores y en la identidad de marca: caso Michelle Belau
Carranza Berrio, Ximena; Castañeda Villegas, Brenda Fiorella (Universidad de Lima, 2023)Acceso abiertoThis thesis delves into the realm of sensory marketing in the context of the retail industry, focusing on the clothing brand Michelle Belau. By skillfully engaging all five senses – scent, sight, sound, taste, and touch – ...