Listar por autor "Bragagnini Polar, Stefano José"
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Commercial Dynamics between Fast-Moving Consumer Goods Companies and Traditional Channel's Customers.
Alegría Belaúnde, Ana Paula; Bragagnini Polar, Stefano José; Ruiz Ruiz, Marcos Fernando (ACM, 2023)Acceso restringidoThe COVID-19 health crisis forced businesses to adapt to the pandemic context and therefore, they had to digitalize and adopt new technologies to survive. This research developed a post-pandemic diagnosis of the changes ...