Listar Marketing por tema "Advertising"
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El efecto del Product Placement en el aumento del conocimiento de marcas de automóviles
(Universidad de Lima, 2021)Acceso abiertoIn a context in which consumers are overwhelmed with traditional advertising, there are more advertising alternatives that may even be more effective and accepted by consumers. One of them is the Product Placement (PPL), ... -
Impacto de la publicidad creativa y su efecto en la acción de compra en el sector automotriz de Lima Metropolitana
(Universidad de Lima, 2023)Acceso abiertoMany companies, agencies, and society as a whole have a keen interest in creative advertising. When developed correctly, it can yield significant benefits by informing, persuading, and leaving a lasting impression, depending ...