• Estrategias de marketing de la salsa de palta empaquetada “A-bocado!” 

      Turriate Plata, Michelle Alexandra (Universidad de Lima, 2021)
      Acceso abierto
      This thesis was made to determine the marketing strategies of the packaged avocado sauce "A-Bocado!". Apart from this, it can serve as a bibliographic reference for future research. A descriptive methodology, with a mixed ...
    • Plan de marketing para Datilbar 

      Mucha Roque, Mariano Manuel (Universidad de Lima, 2021)
      Acceso abierto
      This thesis was carried out with the objective of carrying out and studying a marketing plan on Datilbar for the Ecoachual company, in order to capture the studies acquired by the researcher in his university career and ...
    • Plan de marketing para el relanzamiento de macerados artesanales de pisco Saphi 

      Gutiérrez Torres, Natalia Mónica; Riera Ato, Iván Moisés (Universidad de Lima, 2020)
      Acceso abierto
      En el presente plan de marketing se investigó la factibilidad del relanzamiento de la marca de macerados artesanales de Pisco 1972 bajo el nombre Saphi en el mercado de bebidas alcohólicas de Lima Metropolitana, para ello ...
    • Plan de marketing para implementación de restaurante Tex-Mex en Lima 

      Ponce Puelles, Diego Manuel (Universidad de Lima, 2020)
      Acceso abierto
      The big offer of restaurants in the city of Lima makes difficult for new brands to position and differentiate from competitors. Therefore, this work seeks to determine the conditions a restaurant should accomplish for being ...