Browsing Comunicación by Document type "Artículo de conferencia en Scopus"
Now showing items 1-16 of 16
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A technique to analize populist discourse: The Peruvian case
(IEEE Computer Society, 2021)Acceso restringidoThere are different techniques that have been evaluated to identify whether a political discourse is populist or not. This research analyzes the debates in the plenary session of the Peruvian Congress during the first ... -
Analysis of social media use and political interest among Peruvian university students: The case of Arequipa and Iquitos
(IEEE Computer Society, 2021)Acceso restringidoIn Peru, a country with enormous inequality, weak democratic institutions, and high levels of mistrust of the state, young people tend to be indifferent towards and do not get involved in traditional forms of political ... -
Brands in young consumers' Instagram contents: Elements of brand identity enable their use to promote group belonging
(IEEE Computer Society, 2021)Acceso restringidoThe desire to belong to a group is a characteristic of the human social condition. This quality influences an individual's choice and consumption of brands and products. The belonging-oriented consumption model explains ... -
Collective Rural Brands and Consumption of Agroecological Products
(Springer, 2022)Acceso restringidoThis work focuses on the development of rural communities through their productive and commercial orientation. This is done through collective rural brands as a vehicle to achieve identity, representation, and commercial ... -
Gamit! a beat for learning
(IEEE, 2023)Acceso restringidoThis paper presents the results from a gamification platform developed by two Latin American universities from Mexico and Peru, with the aim to promote engagement and improve students' attitudes towards the learning process, ... -
Gamit! Interactive platform for gamification
(IEEE, 2022)Acceso restringidoGamit! is a software platform that enables instructors to use gamification concepts and techniques in their classrooms. Currently, the platform allows instructors to create leaderboards and use badges to incentivize students ... -
Influencers in quarantine: Adaptation of their contents and production formats
(IEEE Computer Society, 2021)Acceso restringidoThis paper describes the changes in the content and production formats of Peruvian influencers in the context of the COVID-19 pandemic. Based on semi-structured interviews it was found that the process of adaptation was ... -
Media, Fear of Crime, and Authority: Focus Groups in Lima (Perú)
(Springer, 2022)Acceso restringidoLima’s news agenda focuses on the media’s exposure and coverage of crime. This paper aims to analyze the relationship between news consumption, fear of crime, and trust in authority. To this end, twelve focus group discussions ... -
Methodological approaches for the study of the country brand: The case of Peru and perception in Germany
(IEEE Computer Society, 2021)Acceso restringidoThe country brand, in practical terms, can be understood as a branding technique applied to a territory or geographic region in order to achieve a competitive position on a global scale. In this paper, a methodology is ... -
Portraying of Latin American Women in Falabella’s Instagram: Stereotypes and Sexual Objectification Theory
(Springer, 2023)Acceso restringidoThis study examines the portrayals of women by the department store brand Falabella on Instagram. Falabella is one of the largest retailers in Latin America with shops in several countries. The study compared how women are ... -
Post-truth of Female Empowerment in the Fake News of Peruvian Reality Shows
(Springer, 2022)Acceso restringidoThis study investigates the fake news generated from the content of the reality television format in Peru. This format, by mixing informational or reality elements with fictional elements, contributes to misinformation ... -
Posting to Belong: Instagram Features Enhance Marketed Goods Used as Conduits to Leverage Group Affiliation
(Springer, 2022)Acceso restringidoBelonging Conduits are resources available in the market (such as products, services, or brands) that people use as a means to favor their affiliation to a group. The conduits are a construct of the belongingness-oriented ... -
The use of Twitter by the prosecutors of Ecuador and Peru: Actors, links, and interaction
(IEEE Computer Society, 2021)Acceso restringidoMagistrate’ use of social networks has been scarcely studied. It is assumed that the discretion of the jurisdictional function limits their interaction; but judges and prosecutors can be active Internet users in Latin ... -
Topic modeling applied to business research: A latent dirichlet allocation (LDA)-based classification for organization studies
(Springer, 2019)Acceso restringidoMore than 1.5 million academic documents are published each year, and this trend shows an incremental tendency for the following years. One of the main challenges for the academic community is how to organize this huge ... -
Transition stories: Analysis of Peruvian FTM Instagram posts
(IEEE Computer Society, 2021)Acceso restringidoExploratory study on the use of Instagram by young trans men from Peru to communicate about their changes and experiences. Eighteen public profiles of trans young men were found, six of them were selected considering impact ... -
Types of convergence in the Peruvian digital media ecosystem
(IEEE Computer Society, 2021)Acceso restringidoThis writing presents a set of characteristics of the Peruvian media ecosystem, focusing on the findings that show the level of media convergence from the presence of the news media in the digital environment. In the ...
