Browsing Comunicación by autor Ulima "Rozas Urrunaga, Lucila Jimena"
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Data on gender representation in food and beverage print advertisements found in corner stores from Guatemala and Peru
Rozas Urrunaga, Lucila Jimena; Busse Cárdenas, Peter; Barnoya, Joaquín; Garrón, Alejandra Karina (BioMed Central, 2021)Acceso abiertoData on gender representation in food and beverage advertisements may allow for a better understanding of how the food industry is targeting different audiences based on gender. Nonetheless, scant research on food and ... -
Data on the Facebook marketing strategies used by fast-food chains in four Latin American countries during the COVID-19 lockdowns
Rozas Urrunaga, Lucila Jimena; Castronuovo, Luciana; Busse Cárdenas, Peter; Mus, Sophia; Barnoya, Joaquín; Garrón, Alejandra; Tiscornia, María Victoria; Guanieri, Leila (BioMed Central Ltd, 2021)Acceso abiertoObjectives: During the COVID-19 pandemic, most countries implemented lockdowns that motivated changes in the dietary patterns, physical activity, and body mass index (BMI) of consumers worldwide, as well as the emergence ... -
Gender representation in food and beverage print advertisements found in corner stores around schools in Peru and Guatemala
Mus, Sophia; Sosa-Villagarcia, Paolo; Barnoya, Joaquin; Busse Cárdenas, Peter (BioMed Central Ltd, 2021)Acceso abiertoObjective: The objective of this study is to assess gender representation in food and beverage print advertisements. Results: The study follows a quantitative descriptive approach. Using a content analysis technique, we ... -
Representaciones de la salud mental en dos diarios de circulación nacional en Perú
Hidalgo-Padilla, Liliana; Rozas Urrunaga, Lucila Jimena; Busse Cárdenas, Peter; Diez Canseco, Francisco (SAGE Publications Ltd, 2022)Acceso restringidoAntecedentes: Los medios de comunicación son una de las fuentes que modelan las representaciones de la salud mental. Sólo un estudio previo realizado en Perú ha analizado las noticias sobre la salud mental en los medios ... -
Respectable outness: Examining the coming-out narratives of Latin American Lesbian, Gay, and Bisexual YouTube celebrity vloggers
García Rabines, Diego Rafael; Fernandez-Fernandez, Emilia; Rozas Urrunaga, Lucila Jimena (SAGE, 2024)Acceso restringidoLesbian, Gay, and Bisexual YouTube celebrities have come to the limelight of popular media culture. This article explores how 10 of the most popular and influential YouTubers from three Latin American countries (Argentina, ... -
The foodscapes of children and adolescents attending schools in Lima, Peru
Rozas Urrunaga, Lucila Jimena; Busse Cárdenas, Peter (Academic Press, 2022)Acceso restringidoFoodscapes are the sum of all places where food and eating are actualized, as well as the institutional arrangements, discourses, cultural practices, trends and meanings that shape the relationship between individuals and ...