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    • Securitization of brand names: Basic concepts and its use in practice 

      Taylor, Ruth-Lesher; Becerra, Rudy; Stuart-Alvarado, Patricia; Case, Spencer-A. (Palgrave Macmillan Ltd.Reino Unido, 2009)
      Acceso restringido
      Today, the securitization industry is international in scope, large and rapidly growing, and the nature of it has changed to become largely intellectual property (IP) and future flow based. Brand securitization, one type ...