Browsing by Advisor "Escalante Flores, Jorge Luis"
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La influencia del producto, precio y promoción en la decisión de compra de smartphones en las mujeres millennials de Lima Metropolitana
(Universidad de Lima, 2020)Acceso abiertoIn this research work, three variables were evaluated within the Marketing mix: the product, price and promotion in the behavior of buying Smartphones in millennial women living in Lima Metropolitana. And, that is because ... -
Lanzamiento de muebles de cartón para la categoría hogar
(Universidad de Lima, 2022)Acceso abiertoThis research seeks to determine if the launching of furniture made with cardboard for the furniture market can meet a possible unmet consumer demand. With the information gathered from surveys and an interview with an ...