Browsing by Author "Calderón Pardo, Luis Andrés"
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Sustentación de caso: propuesta de un plan estratégico del ingreso al mercado peruano de una empresa del sector fast fashion
Calderón Pardo, Luis Andrés (Universidad de Lima, 2018)Acceso abiertoThe general objective of the present work is to carry out the business analysis and strategic plan on the entry to the Peruvian market of the Japanese giant of the fast fashion industry, Fast Retailing (FR). Specifically, ...