Browsing by Author "Pillaca Castro, Abraham Moisés"
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Customer Analysis Using the RFM Methodology in A Dental Clinic
Pablo Félix, Melani Daniela.; Pillaca Castro, Abraham Moisés; Taquía Gutiérrez, José Antonio (ACM, 2023)Acceso restringidoDigital transformation and data collection are needs that are emerging in companies, including in the dental clinic "Red Odontológica de Lima" which will be taken as the case of this study. Customer retention is essential ...