Browsing by Author "Suarez Figueroa, Luis Alberto"
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Factores de éxito en el posicionamiento de una App de servicios para el hogar
Suarez Figueroa, Luis Alberto (Universidad de Lima, 2021)Acceso abiertoThe objective of the research was to know if there was a correlation between the chosen success factors such as: branding, customer experience and advertising with respect to the positioning of a home services App. The ...