Browsing by Author "Villarreal Carranza, Lynda Maryzabel"
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Estudio de las estrategias del marketing digital y su influencia en la fidelización de los consumidores que realizan compras en supermercados online en Lima Metropolitana
Chamochumbi Muñante, Tatiana Morella; Villarreal Carranza, Lynda Maryzabel (Universidad de Lima, 2022)Acceso abiertoThis study aims to determine how digital marketing strategies influence consumer loyalty who make purchases in online supermarkets in Lima Metropolitana. The type of research is applied and has a quantitative approach. For ...