Listar por autor "Sotillo Ugarte, Valeria"
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Campaña de lanzamiento de avena instantánea “Thani”
Veliz Martínez, Anabel Andrea; Sotillo Ugarte, Valeria (Universidad de Lima, 2021)Acceso abiertoThe following work aims to develop a launch campaign for a new instant oatmeal brand for a transnational company that wants to enter the Peruvian cereal market. To develop the creative and media strategy, the market and ...