Listar por autor "Cueto Santander, Brenda Isabel"
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Sustentación de caso: propuesta de un plan estratégico del ingreso al mercado peruano de una empresa del sector fast fashion
Cueto Santander, Brenda Isabel (Universidad de Lima, 2018)Acceso abiertoThe present work of professional sufficiency has as objective to realize a strategic plan for the Fast Retailing group and to evaluate its possible entrance to the Peruvian market with the brand UNIQLO. The Japanese giant ...