Listar por autor "Mendoza Ureta, Maria Alexandra"
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La influencia del branding en el posicionamiento de una marca de cerveza importada en Lima Metropolitana
Huaraca Cabrera, Ruth María; Mendoza Ureta, Maria Alexandra (Universidad de Lima, 2023)Acceso abiertoThe purpose of this study is to measure the influence of Corona Extra beer’s branding on its positioning in Lima Metropolitana. Likewise, three specific objectives were set for the research: to measure the influence of ...