Browsing by Author "Siu Fu, Rafaella Denisse"
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El grado de perfil innovador en la intención de compra de alimentos envasados nuevos en el mercado.
Siu Fu, Rafaella Denisse; Tamashiro Kobashikawa, Danica (Universidad de Lima, 2021)Acceso abiertoInnovation is the key to success in organizations, even though, the introduction of new products is a complex practice regardless of the market where it is sold (Bjorn et al., 2015, p. 252). Between 80-85% of products fail ...