Browsing by Author "Trujillo Rivas, Isabel Franchesca"
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La influencia del producto, precio y promoción en la decisión de compra de smartphones en las mujeres millennials de Lima Metropolitana
Trujillo Rivas, Isabel Franchesca (Universidad de Lima, 2020)Acceso abiertoIn this research work, three variables were evaluated within the Marketing mix: the product, price and promotion in the behavior of buying Smartphones in millennial women living in Lima Metropolitana. And, that is because ...