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Estudio de las estrategias del marketing digital y su influencia en la fidelización de los consumidores que realizan compras en supermercados online en Lima Metropolitana
(Universidad de Lima, 2022)
Acceso abierto
This study aims to determine how digital marketing strategies influence consumer loyalty who make purchases in online supermarkets in Lima Metropolitana. The type of research is applied and has a quantitative approach. For ...
Influencia de las estrategias de marketing digital en el comportamiento de compra de comida rápida en la empresa KFC en la zona de Lima Centro en tiempos de COVID-19
(Universidad de Lima, 2022)
Acceso abierto
The present research aims to identify which of the digital marketing strategies used by Kentucky Fried Chicken (KFC) is the one that is having the greatest impact on the purchase decision of consumers considering the current ...
Aplicación del marketing digital y su relación con la rentabilidad de la empresa Casa Bella
(Universidad de Lima, 2022)
Acceso abierto
The objective of the research was to determine the influence of the application of Digital Marketing on the profitability of the Casa Bella company. The methodology used was based on a mixed approach study due to the ...
Impacto de las estrategias de marketing digital para promover la inclusión financiera en Lima Metropolitana
(Universidad de Lima, 2022)
Acceso abierto
The present study aims to determine the impact of digital marketing strategies on the development of financial inclusion in Lima Metropolitana. Financial inclusion is one of the main problems in our country, this is a ...
Influencia del marketing en redes sociales y de la promoción de ventas en las ventas digitales de las pequeñas empresas que comercializan productos orgánicos
(Universidad de Lima, 2022)
Acceso abierto
This research consists of seven chapters. In the first chapter, we try to describe the problem of how to improve the digital sales of small companies that sell organic products. Also, there are the objectives, which are ...
Influencia del inbound marketing en la decisión de compra online en los emprendimientos de ropa femenina en las consumidoras menores de 30 años en Lima Metropolitana
(Universidad de Lima, 2022)
Acceso abierto
The present investigation presents as a problem: How does inbound marketing influence the decision to buy online in consumers under 30 years of age in women's clothing enterprises in metropolitan Lima? Based on this, it ...
Influencia del marketing digital en el posicionamiento de la organización social Marki en voluntarios en el periodo 2021-2
(Universidad de Lima, 2022)
Acceso abierto
The present research aims to identify the degree of Influence of digital marketing in the positioning of the social organization Marki in volunteers in the period 2021-2. The type of research is applied, with a correlative-causal ...