Browsing Tesis by Author "Mamani Ortiz, Diana Cristina"
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La publicidad online en el comercio electrónico y su influencia en las actitudes de los usuarios milenials en Lima Metropolitana
Palomino Cruz, Eduardo Saidt; Mamani Ortiz, Diana Cristina (Universidad de Lima, 2022)Acceso abiertoMillennials are part of the first generation to grow at the same rate as digital media; the generation whose year of birth is between 1979 and 1994, has as its main characteristic that they grew up technologically connected, ...