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Mostrando ítems 11-20 de 27
Factores que influyen en la intención de compra de alimentos orgánicos en los consumidores millennials de Lima Metropolitana
(Universidad de Lima, 2022)
Acceso abierto
This document seeks to determine how factors influence the intention to purchase organic food in millennial consumers in Metropolitan Lima. The type of research is applied, since it focuses on highlighting a benefit to ...
La influencia del marketing relacional en la lealtad de los 4 principales bancos del Perú en Lima Metropolitana
(Universidad de Lima, 2022)
Acceso abierto
The main objective of the investigation is to identify the influence of relationship marketing of the four main banks in Metropolitan Lima on the loyalty of their clients. The relational marketing model presented is based ...
Factores que afectan el comportamiento de separación de residuos sólidos en el hogar
(Universidad de Lima, 2022)
Acceso abierto
Se investigó a través de diversas fuentes sobre la conducta de los individuos residentes del distrito de Santiago de Surco de Lima Metropolitana y sus principales razones de comportamiento frente a la separación de residuos ...
Relanzamiento de restobares en Miraflores en situación pandémica
(Universidad de Lima, 2022)
Acceso abierto
Since March 2020, Peru has been in a state of national health emergency because of the COVID-19 pandemic. This caused a paralyzation of commercial activities, including the restaurant and restobar sector. This had an impact ...
Influencia de las tecnologías de autoservicio en la experiencia del consumidor en los principales supermercados
(Universidad de Lima, 2022)
Acceso abierto
This investigation is based in the study of the new self-service technologies installed in retail supermarkets, the aim is to observe the customer acceptance, the benefits associated with the use of this technology, ease ...
Estrategias de marketing de la salsa de palta empaquetada “A-bocado!”
(Universidad de Lima, 2021)
Acceso abierto
This thesis was made to determine the marketing strategies of the packaged avocado sauce "A-Bocado!". Apart from this, it can serve as a bibliographic reference for future research. A descriptive methodology, with a mixed ...
Plan de marketing para Datilbar
(Universidad de Lima, 2021)
Acceso abierto
This thesis was carried out with the objective of carrying out and studying a marketing plan on Datilbar for the Ecoachual company, in order to capture the studies acquired by the researcher in his university career and ...
Calidad de servicio percibida y el precio como factores que determinan la satisfacción del cliente en supermercados
(Universidad de Lima, 2021)
Acceso abierto
Currently, the retail sector considers of vital importance the gap that is established between the expectations and perceptions of customers within their shopping experience, which are influenced by various factors, both ...
El efecto del Product Placement en el aumento del conocimiento de marcas de automóviles
(Universidad de Lima, 2021)
Acceso abierto
In a context in which consumers are overwhelmed with traditional advertising, there are more advertising alternatives that may even be more effective and accepted by consumers. One of them is the Product Placement (PPL), ...
Diseño de shampoo y acondicionador orgánico y su estrategia de comercialización
(Universidad de Lima, 2021)
Acceso abierto
Currently 9 million tons of plastic thrown into the ocean each year and the numbers continue to rise every day and yet people are not aware of the irreparable damage that we are generating to our home, the earth. If we can ...