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Análisis de factores del modelo de valores de consumo que influyen en el comportamiento de compra de alimentos saludables en Millennials de la zona 6 y 7 de Lima Metropolitana
(Universidad de Lima, 2024)
Acceso abierto
Una de las variaciones más notorias en el comportamiento del consumidor ocurrió a raíz de la pandemia, debido a que luego de que surgió el Covid-19 la sociedad se ha visto obligada a adaptarse a nuevas realidades. Es así ...
Factores que influyen en el E-loyalty de los negocios "Pure Play"
(Universidad de Lima, 2023)
Acceso abierto
Currently, consumers have a wide range of platforms to buy online, which is why it is increasingly difficult for companies to achieve customer loyalty. Different authors have carried out many studies over the years about ...
Efecto del visual merchandising en la decisión de compra de prendas de vestir en la tienda por departamento Saga Falabella
(Universidad de Lima, 2023)
Acceso abierto
Through this research, it is intended to have a knowledge of the effect of visual merchandising in the decision to buy clothing in the Saga Falabella department stores in Metropolitan Lima. In this study, the elements of ...
Impacto de la publicidad creativa y su efecto en la acción de compra en el sector automotriz de Lima Metropolitana
(Universidad de Lima, 2023)
Acceso abierto
Many companies, agencies, and society as a whole have a keen interest in creative advertising. When developed correctly, it can yield significant benefits by informing, persuading, and leaving a lasting impression, depending ...
El efecto de la confianza en la intención de compra de ropa en redes sociales a emprendimientos limeños
(Universidad de Lima, 2023)
Acceso abierto
In this study, we evaluated the effect of trust on the intention to buy clothes from entrepreneurs in Lima through social networks. In the last few years, people have been looking for ways to get ahead, mainly by ...
Factores que influyen en el e-loyalty de los negocios "pure play"
(Universidad de Lima, 2023)
Acceso abierto
Currently, consumers have a wide range of platforms to buy online, which is why it is increasingly difficult for companies to achieve customer loyalty. Different authors have carried out many studies over the years about ...
Influencia de las tecnologías de autoservicio en la experiencia del consumidor en los principales supermercados
(Universidad de Lima, 2022)
Acceso abierto
This investigation is based in the study of the new self-service technologies installed in retail supermarkets, the aim is to observe the customer acceptance, the benefits associated with the use of this technology, ease ...
Relanzamiento de restobares en Miraflores en situación pandémica
(Universidad de Lima, 2022)
Acceso abierto
Since March 2020, Peru has been in a state of national health emergency because of the COVID-19 pandemic. This caused a paralyzation of commercial activities, including the restaurant and restobar sector. This had an impact ...
La publicidad online en el comercio electrónico y su influencia en las actitudes de los usuarios milenials en Lima Metropolitana
(Universidad de Lima, 2022)
Acceso abierto
Millennials are part of the first generation to grow at the same rate as digital media; the generation whose year of birth is between 1979 and 1994, has as its main characteristic that they grew up technologically connected, ...
La influencia del marketing relacional en la lealtad de los 4 principales bancos del Perú en Lima Metropolitana
(Universidad de Lima, 2022)
Acceso abierto
The main objective of the investigation is to identify the influence of relationship marketing of the four main banks in Metropolitan Lima on the loyalty of their clients. The relational marketing model presented is based ...