Browsing Investigadores externos by autor Ulima "Rozas Urrunaga, Lucila Jimena"
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Data on the Facebook marketing strategies used by fast-food chains in four Latin American countries during the COVID-19 lockdowns
Rozas Urrunaga, Lucila Jimena; Castronuovo, Luciana; Busse Cárdenas, Peter; Mus, Sophia; Barnoya, Joaquín; Garrón, Alejandra; Tiscornia, María Victoria; Guanieri, Leila (BioMed Central Ltd, 2021)Acceso abiertoObjectives: During the COVID-19 pandemic, most countries implemented lockdowns that motivated changes in the dietary patterns, physical activity, and body mass index (BMI) of consumers worldwide, as well as the emergence ... -
From the State to the Streets: The Debate over the Civil Union Bill and Conservative Strategic Change in Peru
Sosa-Villagarcia, Paolo; Rozas Urrunaga, Lucila Jimena (John Wiley and Sons Inc, 2021)Acceso restringidoThe adoption of SOGI policies depends on the strategies activists choose to support or oppose them. Nevertheless, the conditions that explain why some strategies are prioritised over others are not evident. In Peru, the ... -
Gender representation in food and beverage print advertisements found in corner stores around schools in Peru and Guatemala
Mus, Sophia; Sosa-Villagarcia, Paolo; Barnoya, Joaquin; Busse Cárdenas, Peter (BioMed Central Ltd, 2021)Acceso abiertoObjective: The objective of this study is to assess gender representation in food and beverage print advertisements. Results: The study follows a quantitative descriptive approach. Using a content analysis technique, we ... -
Respectable outness: Examining the coming-out narratives of Latin American Lesbian, Gay, and Bisexual YouTube celebrity vloggers
García Rabines, Diego Rafael; Fernandez-Fernandez, Emilia; Rozas Urrunaga, Lucila Jimena (SAGE, 2024)Acceso restringidoLesbian, Gay, and Bisexual YouTube celebrities have come to the limelight of popular media culture. This article explores how 10 of the most popular and influential YouTubers from three Latin American countries (Argentina, ...