Listar Tesis por autor "Kourniatis Hornung, Thalia"
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Estudio de caso: plan del cambio de empaque de la marca Konzil en la gestión de ventas del canal tradicional en Lima
Kourniatis Hornung, Thalia (Universidad de Lima, 2018)Acceso abiertoHenkel is a German company that operates worldwide with its three business units: adhesives, laundry & home care and beauty care. In this last category they have Konzil as a brand within their portfolio. The case will ...