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Caso de estudio: planeamiento estratégico integral de Traditional Trade Audit SAC
(Universidad de Lima, 2023)
Acceso abierto
The objective of this professional sufficiency work is to analyze the strategic plan of Traditional Trade Audit, a company specializing in trade marketing point-of-sale auditing and execution. The development is divided ...
Plan estratégico para la unidad de internacionalización de una escuela de postgrado
(Universidad de Lima, 2023)
Acceso abierto
The following report outlines the strategic planning process for the internationalization unit of a prominent business school in Peru. To accomplish this, I established the objectives for the unit, conducted a comprehensive ...
Caso de estudio: diagnóstico empresarial de Bucky Snacks
(Universidad de Lima, 2023)
Acceso abierto
El presente trabajo de suficiencia profesional, realizado para la obtención del título de licenciado en Administración de la Universidad de Lima, se enfoca en el análisis del plan de negocios de Bucky Snacks, empresa peruana ...
Planeamiento estratégico: Calimod
(Universidad de Lima, 2023)
Acceso abierto
This work will be based on the Calimod Group or also called Calimod, dedicated to the manufacture of leather footwear for more than 50 years in Peru under the brand called of the same name. In this research, the situation ...
Propuesta estratégica para el área de recursos humanos de Austral Group S.A.A.
(Universidad de Lima, 2023)
Acceso abierto
Austral Group S.A.A. is part of the Norwegian group Austevoll Seafood ASA and is a recognized company in the fishing sector. It is the fifth largest exporter of fish flour and fish oil in Peru. Regarding the sale of fish ...
Optimización estratégica: un plan integral para supermercados Wong
(Universidad de Lima, 2023)
Acceso abierto
This work has been carried out to obtain the University degree in administration. To do this, Cencosud S.A. was chosen as the research company, to be more specific, the supermarket business unit in Peru: Wong. The development ...
Caso de estudio: propuesta de un plan estratégico en la empresa J.K. You World Importación y Exportación E.I.R.L del sector juguetero
(Universidad de Lima, 2023)
Acceso abierto
The objective of this professional sufficiency work is to optimize the business model of J.K. You World, a company dedicated to the retail and wholesale sale of children's toys and baby products, through the development ...
Caso de estudio: planeamiento estratégico para la empresa Reactivos Nacionales S.A. para el periodo 2024 – 2027
(Universidad de Lima, 2023)
Acceso restringido
Reactivos Nacionales S.A. (RENASA) is a Peruvian company in the chemical industry with more than 40 years in the market that produces and markets collectors for mineral flotation. The plant is located in Callao and the ...
Caso de estudio: desarrollo del planeamiento estratégico de la empresa familiar Grúas y Maniobras S.A.C.
(Universidad de Lima, 2023)
Acceso restringido
The history of family-owned businesses is often woven with threads of tenacity, long-term vision, and the ability to adapt to the changing challenges they face nowadays, especially in recent years when the country experienced ...
Caso de estudio: plan estratégico para la división de tarjetas de crédito de Interbank
(Universidad de Lima, 2023)
In this study, the development of Interbank's strategic analysis is observed, taking its credit card division as an analysis approach, all with the objective of making known the current state of the company, its positioning ...