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Plan de negocios para implementar una pastelería artesanal
(Universidad de Lima, 2023)
Acceso abierto
This project aims the viability and profitability of implementing an artisanal pastry shop that initially caters to 7 and 8 zone in Lima. Through innovation and customization of the products, it aims to gain a place in the ...
Caso de estudio: planeamiento estratégico para la empresa Reactivos Nacionales S.A. para el periodo 2024 – 2027
(Universidad de Lima, 2023)
Acceso restringido
Reactivos Nacionales S.A. (RENASA) is a Peruvian company in the chemical industry with more than 40 years in the market that produces and markets collectors for mineral flotation. The plant is located in Callao and the ...
Plan de marketing de la empresa Inversiones Cappuccetto S.A.C.
(Universidad de Lima, 2023)
Acceso abierto
The present work called "Marketing Plan of the company Investments Cappuccetto S.A.C.", aims to determine those necessary actions required to develop the marketing area of this company, in order to achieve organizational ...
Caso de estudio: desarrollo del planeamiento estratégico de la empresa familiar Grúas y Maniobras S.A.C.
(Universidad de Lima, 2023)
Acceso restringido
The history of family-owned businesses is often woven with threads of tenacity, long-term vision, and the ability to adapt to the changing challenges they face nowadays, especially in recent years when the country experienced ...
Plan comercial para una tienda e-commerce caso Tcuido.pe
(Universidad de Lima, 2023)
Acceso abierto
The Tcuido Brand began its operations in July 2020 due to the situation, which the country was going through the pandemic. Tcuido is a brand of the company Igoolt S.A.C. whose main business units are the electronics, ...
Caso de estudio: propuesta de un plan estratégico en la empresa J.K. You World Importación y Exportación E.I.R.L del sector juguetero
(Universidad de Lima, 2023)
Acceso abierto
The objective of this professional sufficiency work is to optimize the business model of J.K. You World, a company dedicated to the retail and wholesale sale of children's toys and baby products, through the development ...
Plan estratégico para la unidad de internacionalización de una escuela de postgrado
(Universidad de Lima, 2023)
Acceso abierto
The following report outlines the strategic planning process for the internationalization unit of a prominent business school in Peru. To accomplish this, I established the objectives for the unit, conducted a comprehensive ...
Optimización estratégica: un plan integral para supermercados Wong
(Universidad de Lima, 2023)
Acceso abierto
This work has been carried out to obtain the University degree in administration. To do this, Cencosud S.A. was chosen as the research company, to be more specific, the supermarket business unit in Peru: Wong. The development ...
Caso de estudio: SK Rental SAC
(Universidad de Lima, 2023)
Acceso restringido
In this work, we seek to analyze the company SK Rental SAC. The company SK Rental is part of the Chilean Sigdo Koopers corporate group and is dedicated to the rental and sale of heavy machinery, used for mining, construction, ...
Planeamiento estratégico: Calimod
(Universidad de Lima, 2023)
Acceso abierto
This work will be based on the Calimod Group or also called Calimod, dedicated to the manufacture of leather footwear for more than 50 years in Peru under the brand called of the same name. In this research, the situation ...