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Plan de acción para Metro
(Universidad de Lima, 2023)
Acceso abierto
Metro is a Peruvian supermarket chain that has been operating since 1992. It was created by the Wong family as an alternative for housewives, having as its main attribute its low prices. In 2007, the chain was sold to the ...
Cortometraje documental: fotogramas solitarios
(Universidad de Lima, 2023)
Acceso abierto
This project aims to artistically portray, through a short fiction film, the psychoemotional impact caused by loneliness during the COVID-19 lockdown, and how this led to the diagnosis of clinical depression. The social ...
Lanzamiento de la marca “Flexmind”
(Universidad de Lima, 2023)
Acceso abierto
This work describes the development and launch of a social well-being brand called
"Flexmind" and the marketing strategy used to position it in the market. It also covers the
communication strategy employed to create the ...
Cultura Viva: serie documental de la comunidad nativa Kichwa Wayku
(Universidad de Lima, 2023)
Acceso abierto
This documentary project Cultura Viva has been carried out in the Kichwa Wayku Native
Community of the district and province of Lamas, and whose main objective is to
promote and disseminate the Cultural Identity of the ...
Rebranding para la marca Woowlab
(Universidad de Lima, 2023)
Acceso abierto
Woowlab is a venture dedicated to the sale of artisan desserts whose differential
advantage is the quality of the ingredients and products, their competitive prices
according to the market and differential flavor. Although ...
Producción y realización del proyecto de podcast: “Relatos a media voz”
(Universidad de Lima, 2023)
Acceso abierto
The project consists of the realization of an audio fiction podcast that tells stories and legends from different parts of the country. With the format of an anthology series, we
used a combination of narration, dialogue, ...
Cortometraje El ciclo de la violencia
(Universidad de Lima, 2023)
Acceso abierto
El siguiente trabajo es una producción audiovisual dramática de ficción que tiene como
propósito exhibir y reflejar la inherente violencia que sufren las mujeres en nuestra
sociedad. Los constantes maltratos físicos y ...
Campaña de lanzamiento para la nueva tienda de suplementos deportivos Mutant Store
(Universidad de Lima, 2023)
Acceso abierto
The present project involves creating a launch campaign for Mutant Store, a sports supplements store set to commence operations in November 2023. The plan's primary goals are to secure a 20% market share in digital channels ...
Creación de manual de marca y de posicionamiento digital para la empresa Fumiservicios y Asociados Guva SAC
(Universidad de Lima, 2023)
Acceso abierto
The Peruvian environmental sanitation company, Fumiservicios y Asociados Guva S.A.C. had a lack of visual identification and had limited digital communication. That is why, considering the characteristics of the company ...
Una experiencia audiovisual con mucha post
(Universidad de Lima, 2023)
Acceso abierto
In the following report, I will be narrating the most important aspects of my
professional life since graduating the university. With nearly 20 years of
experience in the field of audiovisual communication, creating corporate ...