Listar Comunicación por fecha de publicación
Mostrando ítems 61-80 de 124
-
A technique to analize populist discourse: The Peruvian case
(IEEE Computer Society, 2021)Acceso restringidoThere are different techniques that have been evaluated to identify whether a political discourse is populist or not. This research analyzes the debates in the plenary session of the Peruvian Congress during the first ... -
Media literacy for children: Empowering citizens for a mediatized world
(SAGE, 2021)Acceso restringidoBecoming a critical user of media is a premise for citizenship in contemporary times. The use of critical thinking skills in mediatized scenarios demands developing the ability to interact with media, not only in being ... -
Data on the Facebook marketing strategies used by fast-food chains in four Latin American countries during the COVID-19 lockdowns
(BioMed Central Ltd, 2021)Acceso abiertoObjectives: During the COVID-19 pandemic, most countries implemented lockdowns that motivated changes in the dietary patterns, physical activity, and body mass index (BMI) of consumers worldwide, as well as the emergence ... -
Influencers in quarantine: Adaptation of their contents and production formats
(IEEE Computer Society, 2021)Acceso restringidoThis paper describes the changes in the content and production formats of Peruvian influencers in the context of the COVID-19 pandemic. Based on semi-structured interviews it was found that the process of adaptation was ... -
Regímenes de corporeidad y producción de sentido en el discurso visual de Bolsonaro: exploraciones sociosemióticas
(Universidad de Guadalajara, 2021)Acceso abiertoEl objetivo de este artículo es analizar, desde la perspectiva de la semiótica discursiva, las estrategias de figurativización del cuerpo de Jair Bolsonaro en su perfil de Instagram. Para este análisis hemos considerado, ... -
Actores y actantes en los conflictos socioambientales. Las redes del caso Bagua
(Centro Internacional de Estudios Superiores de Comunicación para América Latina (CIESPAL), 2021)Acceso abiertoEste artículo se focaliza en las relaciones que las audiencias digitales entablan con los protagonistas de los conflictos socioambientales en el Perú. La muestra son los comentarios espontáneos en YouTube sobre los ... -
The use of Twitter by the prosecutors of Ecuador and Peru: Actors, links, and interaction
(IEEE Computer Society, 2021)Acceso restringidoMagistrate’ use of social networks has been scarcely studied. It is assumed that the discretion of the jurisdictional function limits their interaction; but judges and prosecutors can be active Internet users in Latin ... -
Docentes frente al covid-19: cambios percibidos en Chile y Perú
(Pontificia Universidad Javeriana, 2021)Acceso abiertoEste artículo de investigación busca describir la percepción de los docentes sobre sus condiciones y los cambios en sus prácticas pedagógicas a partir de la emergencia sanitaria causada por el covid-19. Participaron del ... -
Presentación de la sección Tendencias. Nuevos tiempos, nuevos retos
(Universidad de Lima, 2021)Acceso abierto -
Students’ perceptions on social media teaching tools in higher education settings
(Universidad de Navarra, 2021)Acceso abiertoYoung people use social networks extensively in their daily lives, and using social media is, without doubt, the media practice they do the most. Therefore, there are increasing efforts to include students’ use of social ... -
Gender representation in food and beverage print advertisements found in corner stores around schools in Peru and Guatemala
(BioMed Central Ltd, 2021)Acceso abiertoObjective: The objective of this study is to assess gender representation in food and beverage print advertisements. Results: The study follows a quantitative descriptive approach. Using a content analysis technique, we ... -
Retos metodológicos en el estudio del sistema de medios informativos en el Perú
(Pontificia Universidad Católica de Chile, 2021)Acceso abiertoUn sistema de medios informativos sólido es crucial para enfrentar diversos tipos de crisis. No obstante, caracterizar dichos sistemas en países latinoamericanos plantea dilemas propios de una institucionalización ... -
Analysis of social media use and political interest among Peruvian university students: The case of Arequipa and Iquitos
(IEEE Computer Society, 2021)Acceso restringidoIn Peru, a country with enormous inequality, weak democratic institutions, and high levels of mistrust of the state, young people tend to be indifferent towards and do not get involved in traditional forms of political ... -
Methodological approaches for the study of the country brand: The case of Peru and perception in Germany
(IEEE Computer Society, 2021)Acceso restringidoThe country brand, in practical terms, can be understood as a branding technique applied to a territory or geographic region in order to achieve a competitive position on a global scale. In this paper, a methodology is ... -
Themed edition: South American childhoods in the digital era
(SAGE Publications Ltd, 2021)Acceso abiertoThe impact of digital technologies in children’ lives is a widely addressed topic in the recent literature on childhood in the global north. However, much less is known about the ways in which children in the global south ... -
Brands in young consumers' Instagram contents: Elements of brand identity enable their use to promote group belonging
(IEEE Computer Society, 2021)Acceso restringidoThe desire to belong to a group is a characteristic of the human social condition. This quality influences an individual's choice and consumption of brands and products. The belonging-oriented consumption model explains ... -
Transition stories: Analysis of Peruvian FTM Instagram posts
(IEEE Computer Society, 2021)Acceso restringidoExploratory study on the use of Instagram by young trans men from Peru to communicate about their changes and experiences. Eighteen public profiles of trans young men were found, six of them were selected considering impact ... -
Estrategias digitales de difusión museística en tiempos del COVID-19. Estudio comparativo entre Ecuador, España y Perú
(Universidad de Lima, 2021)Acceso abiertoLas estrategias de comunicación implementadas por los museos tras la crisis sanitaria del COVID-19 enfrentaron el cierre de las instituciones de cara al público. De allí la necesidad de contrastar cómo Ecuador, España y ... -
Data on gender representation in food and beverage print advertisements found in corner stores from Guatemala and Peru
(BioMed Central, 2021)Acceso abiertoData on gender representation in food and beverage advertisements may allow for a better understanding of how the food industry is targeting different audiences based on gender. Nonetheless, scant research on food and ... -
Ciudades de lucro sin ciudadanos. estigma territorial como detonante de una gentrificación turística. el caso del centro histórico del Callao, Perú
(Universidad Diego Portales, 2021)Acceso abiertoEl objetivo de este artículo es analizar cómo la estigmatización de un territorio ha dado paso a un proceso de gentrificación en la ciudad; a su vez, poner en discusión y dar visibilidad a la gentrificación en Perú, ...