Listar Comunicación por título

Mostrando ítems 38-57 de 114

    • Gamit! a beat for learning 

      Rincon-Flores, Elvira G.; Santos-Guevara, Brenda N.; Rodríguez Rodríguez, Nadia Katherine; Martínez-Cardiel, Lizette; Matsuura Sonoda, Alberto; Quintana Cruz, Hernán Alejandro (IEEE, 2023)
      Acceso restringido
      This paper presents the results from a gamification platform developed by two Latin American universities from Mexico and Peru, with the aim to promote engagement and improve students' attitudes towards the learning process, ...

    • Gamit! Icing on the Cake for Mathematics Gamification 

      Rincon-Flores, Elvira G.; Santos-Guevara, Brenda N.; Martinez-Cardiel, Lizette; Rodríguez Rodríguez, Nadia Katherine; Quintana Cruz, Hernán Alejandro; Matsuura Sonoda, Alberto (MDPI, 2023)
      Acceso abierto
      Gamification has permeated education as a strategy to improve the teaching-learning process. Research shows that gamified reward systems based on badges, leaderboards, and avatars modifies the learning environment and ...

    • Gamit! Interactive platform for gamification 

      Rincón-Flores, Elvira G.; Rodríguez Rodríguez, Nadia Katherine; Santos-Guevara, Brenda N.; Matsuura Sonoda, Alberto; Quintana Cruz, Hernán Alejandro (IEEE, 2022)
      Acceso restringido
      Gamit! is a software platform that enables instructors to use gamification concepts and techniques in their classrooms. Currently, the platform allows instructors to create leaderboards and use badges to incentivize students ...

    • Gender representation in food and beverage print advertisements found in corner stores around schools in Peru and Guatemala 

      Mus, Sophia; Sosa-Villagarcia, Paolo; Barnoya, Joaquin; Busse Cárdenas, Peter (BioMed Central Ltd, 2021)
      Acceso abierto
      Objective: The objective of this study is to assess gender representation in food and beverage print advertisements. Results: The study follows a quantitative descriptive approach. Using a content analysis technique, we ...

    • Gentrificación e higienización del espacio en Callao, Perú. Barrio de Castilla 

      Vargas Villafuerte, Jaime; Cuevas Calderón, Elder Alejandro (Universidad Nacional de Colombia, 2020)
      Acceso abierto
      El objetivo de este estudio es analizar cómo la gentrificación de un barrio metropolitano empieza a dislocar a sus residentes por población flotante (turistas/consumidores). Para ello, exploramos la percepción de los vecinos ...

    • Girl YouTubers in Peru as economic agents negotiating gender and class identities 

      León Kanashiro, Laura Raquel; Ames, Patricia (SAGE Publications Ltd, 2021)
      Acceso restringido
      The study examines the role of children as producers, distributors, and consumers in the digital realm. Additionally, it also explores class and gender identities they create and perform in this modality. We focus on young ...

    • In Search of the Global South: Assessing Attitudes of Latin American Journalists to Artificial Intelligence in Journalism 

      Soto-Sanfiel, María T.; Ibitib, Adriana; Machado, Mabel; Marín Ochoa, Beatriz Elena; Mendoza Michilot, Thelmy Maria Del Carmen; Rosell Arce, Claudio Guillermo; Angulo-Brunet, Ariadna (Taylor & Francis Group, 2022)
      Acceso restringido
      This research observes the relationship between Latin American (LA) journalists from six countries that are rarely observed by international scholars (Bolivia, Brazil, Colombia, Cuba, Peru and Venezuela) and artificial ...

    • La industria musical y la disrupción de la tecnología digital. El caso de la escena tropical bass en la ciudad de Lima 

      Bailón, Jaime E.; Roncoroni Osio, Umberto (CAICYT-CONICET, 2023)
      Acceso abierto
      Este artículo analiza los efectos disruptivos de la tecnología digital en el campo de la industria musical. Abordaremos la conformación del modelo Music 2.0, estudiado por George Yúdice, y la teoría de la larga cola de ...

    • Influencers in quarantine: Adaptation of their contents and production formats 

      León Kanashiro, Laura Raquel; Mateus, Julio-César (IEEE Computer Society, 2021)
      Acceso restringido
      This paper describes the changes in the content and production formats of Peruvian influencers in the context of the COVID-19 pandemic. Based on semi-structured interviews it was found that the process of adaptation was ...

    • Influencers peruanos, ciudadanía mediática y su rol social en el contexto del covid-19 

      Mateus, Julio-César; León Kanashiro, Laura Raquel; Núñez Alberca, Alejandro (Universidad de Guadalajara, 2022)
      Acceso abierto
      La pandemia provocada por el covid-19 impactó la esfera pública digital y obligó a los influencers a reflexionar sobre su agencia y rol social. Los usuarios y comunidades virtuales ampliaron su demanda informativa hacia ...

    • Investigación académica de la comunicación: un balance de la investigación en comunicación en la Universidad de Lima (2016-2021) 

      Chaparro, Hernán; Cuellar Ascencio, Dennis (Universidad de Lima, 2022)
      Acceso abierto
      Se conoce poco sobre las características de la investigación contemporánea sobre comunicación en América Latina y, en particular, en el Perú. Los estudios existentes dan cuenta del impacto que han tenido las actuales ...

    • Is it Possible to Generate Development Starting from Communication? 

      Alfaro Moreno, Rosa María (Sciendo, 2012)
      Acceso abierto
      Communication, both intra-sector and among sectors, can generate dialogues and reciprocity and render development a public matter, i.e. a matter that pertains to all, including the media sector. However, it is still the ...

    • Issue Involvement Moderates the Effect of Gain- and Loss-Framed Messages on Mothers’ Intentions to Give 5 Portions of Fruits and Vegetables to Their Children Every Day 

      Busse Cárdenas, Peter (Taylor & Francis, 2024)
      Acceso restringido
      Research suggests that issue involvement moderates the efficacy of gain and loss frames, yet the extent to which this is true across behaviors and contexts is an open question. In this study, I examined the moderating role ...

    • Jóvenes universitarios en Lima: Política, medios y participación 

      Cano Correa, Ana María; Quiroz Velasco, María Teresa; Nájar Ortega, Rosario (Grupo Comunicar, 2017)
      Acceso abierto
      En el Perú, los jóvenes universitarios son protagonistas de movilizaciones de protesta social aun cuando es escasa su pertenencia a organizaciones políticas. Esta investigación tiene como objetivos analizar la per-cepción ...

    • La leche y la sangre, el cuerpo y el espíritu: significaciones de lo corporal en La teta asustada, de Claudia Llosa 

      Finol, José Enrique; Cabrejo Cobián, José Carlos (Pontificia Universidad Javeriana, 2020)
      Acceso abierto
      This work shows the results from a research on the film La teta asustada (2009) by the Peruvian director Claudia Llosa. An innovative approach is proposed for the analysis and interpretation of the film in order to highlight ...

    • La libertad simulada en la narrativa del metaverso: animación y virtualidad en la plataforma Roblox 

      Iparraguirre Bernaola, Álvaro (Universidad de Lima, 2023)
      Acceso abierto
      El constante desarrollo de los medios digitales y esencialmente los aportes de los videojuegos en términos de animación e inmersión, han favorecido la aparición de nuevos espacios para la comunicación, generando entornos ...

    • #MADRES. Parodic Motherhood Discourses on Peruvian TikTok 

      García Rapp, Florencia; León Kanashiro, Laura Raquel (Routledge, 2024)
      Acceso abierto
      TikTok’s increasing cultural pervasiveness, leading to a myriad of practices and discourses, has turned the platform into a rich digital field site to interpret local dynamics. Here, we analyze visual and textual discourses ...

    • Media Education in Latin America 

      Mateus, Julio-César; Andrada, Pablo; Quiroz Velasco, María Teresa (Taylor and Francis, 2019)
      Acceso restringido
      This book offers a systematic study of media education in Latin America. As spending on technological infrastructure in the region increases exponentially for educational purposes, and with national curriculums beginning ...

    • Media education in Peru. A field full of opportunities 

      Cano Correa, Ana María; Nájar Ortega, Rosario (Taylor and Francis, 2019)
      Acceso restringido
      There is great diversity of educommunication experiences in Peru, projects and programmes that cover both traditional media and new digital media. However, its sustainability is precarious due to lack of resources, in the ...

    • Media literacy for children: Empowering citizens for a mediatized world 

      Mateus, Julio-César (SAGE, 2021)
      Acceso restringido
      Becoming a critical user of media is a premise for citizenship in contemporary times. The use of critical thinking skills in mediatized scenarios demands developing the ability to interact with media, not only in being ...