Listar Escuela de Posgrado por tema "Comportamiento del consumidor"
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Brands in young consumers' Instagram contents: Elements of brand identity enable their use to promote group belonging
(IEEE Computer Society, 2021)Acceso restringidoThe desire to belong to a group is a characteristic of the human social condition. This quality influences an individual's choice and consumption of brands and products. The belonging-oriented consumption model explains ... -
Household food consumption and wastage during the covid-19 pandemic outbreak: A comparison between Peru and Brazil
(MDPI, 2021)Acceso abiertoThe COVID-19 pandemic has represented a major global challenge. In Latin America, both Brazil and Peru reported the highest levels of impact in terms of proportional infection and death rates. Within this context, this ...