Browsing by Author "Cervera Sevil, María Luisa"
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Reinventando la comunicación interna en un contexto de transformación del negocio: caso Belcorp
Cervera Sevil, María Luisa; Salazar Ferrand, Diana (Universidad de Lima, 2020)Acceso abiertoThis project describes the design and implementation of the strategic communication plan for Belcorp, as part of the reorganization of the company´s business’ strategy inth e beginning of 2018. The main objective was to ...