Browsing by Author "Manco Fernández, Alvaro Raúl"
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Sustentación de caso: propuesta de un plan estratégico del ingreso al mercado peruano de una empresa del sector fast fashion
Manco Fernández, Alvaro Raúl (Universidad de Lima, 2018)Acceso abiertoThis case report aims to evaluate the proposal of a strategic plan for the entry into the Peruvian market of the Japanese company Fast Retailing Group under the UNIQLO brand. With more than 20 years of experience in the ...