Browsing by Author "Santolalla Esteban, Silvia Ximena"
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Rebranding de la marca de cerveza artesanal “Maita”
Santolalla Esteban, Silvia Ximena (Universidad de Lima, 2023)Acceso abiertoMaita is a craft beer brand created in January 2021 by three university students. It is present on the social networks Instagram, Facebook and Tik Tok which are the sales channels. The rebranding process was carried out ...