Listar por autor "Cambra Fierro, Jesús"
Mostrando ítems 1-4 de 4
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How does customer perception of salespeople influence the relationship? A study in an emerging economy
(Elsevier, 2020)Sales and sales force management is a complex activity that largely determines a company's commercial success. Customer perception of the salespeople in terms of expertise, trust, interaction, and risk can drive the ... -
The interplay between social media communication, brand equity and brand engagement in tourist destinations: An analysis in an emerging economy
(Elsevier, 2020)The consolidation of Web 2.0 has modified the way people communicate and interact with tourists. User-generated social media communication continues to increase: to the detriment of traditional media channels, where the ... -
Relevance of salespeople profiles: an analysis in an emerging economy
(Emerald, 2020)Purpose: The purpose of this paper is to analyze the impact of the salespeople profile (i.e., effort, commitment and creativity) – and its degree of market orientation (MO) – on the success of new product launch and sales ... -
Sustainability, brand image, reputation and financial value: manager perceptions in an emerging economy context
(John Wiley & Sons, 2020)Sustainability has become a fundamental concern in today' world—one which firms can no longer remain oblivious to. Through CSR, companies can shore up financial sustainability by acting in responsible, socially and ...
