Browsing by Author "Case, Spencer A."
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Securitization of brand names: Basic concepts and its use in practice
Taylor, Ruth Lesher; Becerra, Rudy; Stuart Alvarado, Norka Patricia; Case, Spencer A. (Palgrave Macmillan Ltd., 2009)Acceso restringidoToday, the securitization industry is international in scope, large and rapidly growing, and the nature of it has changed to become largely intellectual property (IP) and future flow based. Brand securitization, one type ...