Listar por autor "Flores Hernández, Javier Alfredo"
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CSR and branding in emerging economies: The effect of incomes and education
Cambra Fierro, Jesús Juan; Flores Hernández, Javier Alfredo; Pérez, L.; Valera Blanes, G. (Wiley-Blackwell, 2020)Acceso restringidoSustainable development is a fundamental objective for guaranteeing the future of the planet. Taking into account the impact of emerging economies on the global economy and the scarcity of papers that have considered the ... -
Educación y entretenimiento para niños usando marketing de experiencias: caso Divercity
Bohorquez Lopez, Victor Wilfredo; Méndez Lazarte, Christiam Ismael; Flores Hernández, Javier Alfredo (CLADEA, 2018)Acceso abiertoDivercity es una empresa fundada en Colombia que desembarcó en Perú en enero del 2011 basada en los conceptos de educación y entretenimiento, donde niños entre los 3 y 13 años juegan en más de 50 atracciones diferentes, ... -
Sustainability and branding in retail: a model of chain of effects
Flores Hernández, Javier Alfredo; Olavarría Jaraba, Ana; Valera Blanes, Guadalupe; Vázquez Carrasco, Rosario (Multidisciplinary Digital Publishing Institute (MDPI), 2020)Acceso abiertoThe main objective of this study is to analyse the impact of sustainable practices on companies' corporate reputation and brand image in the retail sector as perceived by consumers. In addition, we evaluate how those ... -
Sustainability, brand image, reputation and financial value: manager perceptions in an emerging economy context
Flores Hernández, Javier Alfredo; Cambra Fierro, Jesús; Vázquez Carrasco, Rosario (John Wiley & Sons, 2020)Acceso restringidoSustainability has become a fundamental concern in today' world—one which firms can no longer remain oblivious to. Through CSR, companies can shore up financial sustainability by acting in responsible, socially and ...