Listar por autor "Iglesias Cuzcano, Rodrigo Alonso"
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The Business Model for a Superfood Company based on Lean Startup Techniques, Digital Marketing, and PMBOK Guidelines
Iglesias Cuzcano, Rodrigo Alonso; Quiroz Rodriguez, Luis Enrique; Quiroz Flores, Juan Carlos; Díaz Garay, Bertha Haydeé; Vasquez Rivas Plata, Ruth (Association for Computing Machinery, 2022)Acceso restringidoThe following research aims to develop a business model that applies business management tools such as Lean Startup, Lean Canvas, Digital Marketing, and PMBOK guidelines to ensure good sales performance. This research ...