Listar por tema "Descuentos (Comercio)"
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Efectos del marketing de contenidos y políticas de precios en la eficacia del canal online de la empresa “Hera”
(Universidad de Lima, 2021)Acceso abiertoThis research begins by explaining, in the first chapter, the complexity of the problem of how to improve the effectiveness of the online channel in the commercialization of the Hera company, which belongs to the personal ... -
Estudio de prefactibilidad para la Implementación de una plataforma digital de la visualización de descuentos del rubro de consumo (ONE)
(Universidad de Lima, 2021)Acceso abiertoThe present work aims to evaluate the feasibility of a discount and benefits centralization platform for the food & beverage industry. At the moment, there is a huge amount of discounts all over traditional channels (coupons, ...