<?xml version="1.0" encoding="UTF-8"?>
<feed xmlns="http://www.w3.org/2005/Atom" xmlns:dc="http://purl.org/dc/elements/1.1/">
<title>Marketing</title>
<link href="https://hdl.handle.net/20.500.12724/8983" rel="alternate"/>
<subtitle/>
<id>https://hdl.handle.net/20.500.12724/8983</id>
<updated>2026-05-13T06:04:48Z</updated>
<dc:date>2026-05-13T06:04:48Z</dc:date>
<entry>
<title>Survey and Workshop on Preventing and Reducing Food Loss and Waste (FLW) to Achieve Sustainable Food Systems in APEC Economies</title>
<link href="https://hdl.handle.net/20.500.12724/22374" rel="alternate"/>
<author>
<name>Méndez Lazarte, Christiam Ismael</name>
</author>
<id>https://hdl.handle.net/20.500.12724/22374</id>
<updated>2025-10-16T16:55:15Z</updated>
<published>2025-01-01T00:00:00Z</published>
<summary type="text">Survey and Workshop on Preventing and Reducing Food Loss and Waste (FLW) to Achieve Sustainable Food Systems in APEC Economies
Méndez Lazarte, Christiam Ismael
The APEC report on preventing food loss and waste (FLW) policy implementation highlights the progress, challenges, and best practices among member economies.&#13;
The report evaluates advancements in four dimensions: strategy and planning, leadership and governance, policy instruments and measurement, based on a survey conducted in APEC economies and a workshop held in Trujillo – Peru. The workshop fostered knowledge exchange, collaboration, and the presentation of best practices, policy tools and successful case studies.&#13;
The findings reveal significant progress in leadership, strategic planning, and the establishment of multi-stakeholder platforms, such as food banks and donation systems, which have mobilized resources and commitments. However, opportunities remain to develop comprehensive measurement systems and design effective policy instruments. Successful practices, like baseline FLW measurements implemented by developed economies, are key references for data-driven policymaking.&#13;
The report recommends promoting knowledge transfer from developed to developing economies and systematizing successful experiences to support regional efforts to achieve sustainable food systems and prevent and reduce FLW across the APEC region.
</summary>
<dc:date>2025-01-01T00:00:00Z</dc:date>
</entry>
<entry>
<title>Fair trade practices for fighting in emerging countries: A business-centred approach</title>
<link href="https://hdl.handle.net/20.500.12724/21357" rel="alternate"/>
<author>
<name>De la Piedra Vindrola, Sergio Edmundo</name>
</author>
<author>
<name>Berbel-Pineda, J. M.</name>
</author>
<author>
<name>Palacios-Florencio, B.</name>
</author>
<id>https://hdl.handle.net/20.500.12724/21357</id>
<updated>2026-04-29T18:17:17Z</updated>
<published>2023-01-01T00:00:00Z</published>
<summary type="text">Fair trade practices for fighting in emerging countries: A business-centred approach
De la Piedra Vindrola, Sergio Edmundo; Berbel-Pineda, J. M.; Palacios-Florencio, B.
Fair trade is a concept that is becoming increasingly ingrained in consumers. This means that companies that are committed to the development of fair-trade policies can find here a source of competitive advantage. Likewise, these practices will favour many producers in the primary sector, which could turn this into an effective way of fighting poverty. The aim of this research is to find out how fair trade has an impact on company results. To this end, managers from 102 companies in an emerging economy (Peru) are analysed. PLS-SEM is used for this analysis. The results indicate that there is a mediating effect of fair trade on the relationship between corporate social responsibility and company performance. However, significant differences have been found compared to developed economies. These results provide insight into emerging economy managers' assessments of responsible business practices. © 2023, IGI Global. All rights reserved.
</summary>
<dc:date>2023-01-01T00:00:00Z</dc:date>
</entry>
<entry>
<title>Caso: Pilsen Callao tres años dándolo todo por los "patas"</title>
<link href="https://hdl.handle.net/20.500.12724/21185" rel="alternate"/>
<author>
<name>Coriat Nugent, Juan Miguel</name>
</author>
<id>https://hdl.handle.net/20.500.12724/21185</id>
<updated>2025-10-17T12:05:04Z</updated>
<published>2023-01-01T00:00:00Z</published>
<summary type="text">Caso: Pilsen Callao tres años dándolo todo por los "patas"
Coriat Nugent, Juan Miguel
El caso: Pilsen Callao tres años dándolo todo por los "patas" es unos de los 15 casos exitosos de las campañas que obtuvieron el Premio EFFIE Oro en sus diversas categorías. Su autor, Juan Coriat, es profesor de Marketing en pregrado en la Universidad del Pacífico, Universidad de Lima y la Pontificia Universidad Católica del Perú.
</summary>
<dc:date>2023-01-01T00:00:00Z</dc:date>
</entry>
<entry>
<title>Caso: Falabella.com expertos de calidad</title>
<link href="https://hdl.handle.net/20.500.12724/21184" rel="alternate"/>
<author>
<name>Coriat Nugent, Juan Miguel</name>
</author>
<id>https://hdl.handle.net/20.500.12724/21184</id>
<updated>2025-10-23T12:56:55Z</updated>
<published>2023-01-01T00:00:00Z</published>
<summary type="text">Caso: Falabella.com expertos de calidad
Coriat Nugent, Juan Miguel
El caso Falabella.com expertos de calidad es unos de los 15 casos exitosos de las campañas que obtuvieron el Premio EFFIE Oro en sus diversas categorías. Su autor, Juan Coriat, es profesor de Marketing en pregrado en la Universidad del Pacífico, Universidad de Lima y la Pontificia Universidad Católica del Perú.
</summary>
<dc:date>2023-01-01T00:00:00Z</dc:date>
</entry>
</feed>
