https://hdl.handle.net/20.500.12724/20552 2026-05-13T08:42:24Z https://hdl.handle.net/20.500.12724/24470 How to Achieve University Brand Preference Through Building Brand Equity: A View From Peruvian Students Cano Lanza, Ana Maria; Casanoves Boix, Javier; Jaimes Velasquez, Carlos Alberto; Pipoli, Gina Maria This study aims to identify the dimensions that build brand equity in higher education and evaluate how perceptions of brand equity influence university brand preference from the perspective of Peruvian students. A theoretical model was developed based on the literature and tested through empirical, cross-sectional research in 15 private universities in Lima, Peru, with a sample of 570 students. A questionnaire using a 5-point Likert scale measured brand awareness, brand image, perceived brand quality, and brand loyalty. Logistic regression analysis revealed two key findings: (1) brand loyalty, awareness, and image are the most significant dimensions explaining brand equity, and (2) brand equity partially influences brand preference, with loyalty and awareness being the most impactful dimensions. This study fills a gap by analyzing brand equity's role in a Latin American educational context. The findings provide practical insights for university managers to enhance brand-building strategies by aligning with students' perceptions, strengthening competitiveness. 2025-01-01T00:00:00Z https://hdl.handle.net/20.500.12724/24439 Global Research Perspective on Household Food Waste Prevention (Chinese and English versions) Méndez Lazarte, Christiam; Bohorquez Lopez, Victor Wilfredo; Ghouleh Grundl, Ammer; Ramón Jerónimo, María Ángeles Food waste remains a pressing global challenge, with households as major contributors. Understanding its key drivers is essential for fostering sustainable consumption practices. This study employsa bibliometric analysis, using co-occurrence and co-citation networks, to map the evolution of research on household food waste prevention, identifying key themes and influential works. The co-citation analysis reveals three major research clusters: (1) food ecosystems, (2) supply chains and measurement, (3) the expanded Theory of Planned Behavior and complements in explaining the psycho-social factors influencing household food waste. Findings indicate a shift in research focus from waste management toward prevention, emphasizing policy interventions, behavioral nudges, and consumer awareness. This study contributes to the sustainability discourse by identifying critical research gaps and future directions for more effective food waste prevention. Through mapping the intellectual landscape of food waste research, this work offers valuable insights for policymakers, researchers, and practitioners seeking to minimize household food waste. 2025-01-01T00:00:00Z https://hdl.handle.net/20.500.12724/23236 Escala de Aprendizaje Metarregulado (AMR) en estudiantes universitarios Mollo Flores, Marybel Esther; Deroncele Acosta, Ángel; Norabuena Figueroa, Roger; Villalba Condori, Klinge El estudio tuvo como objetivo determinar la validez de constructo de la escala de aprendizaje metarregulado (AMR) en estudiantes universitarios. Se desarrolló con 430 estudiantes universitarios en educación virtual de Lima, utilizando los paquetes estadísticos SPSS v26, AMOS v24 y el R-Project v.1.2, y aportando evidencia psicométrica del proceso de validación. Se realizó análisis factorial exploratorio y confirmatorio; el análisis de fiabilidad y validez de constructo final se realizó a partir del cálculo de las medidas del alfa de Cronbach, coeficiente Omega y coeficiente Theta. Los resultados constatan la estructura original de cinco factores, aunque con menos elementos que la versión primaria; finalmente se obtiene un instrumento de 20 ítems que comprende 5 dimensiones calificadas; el mismo se ofrece a la comunidad científica y educativa con el ánimo de contribuir a entender mejor el aprendizaje de los estudiantes universitarios, dinamizado desde procesos de colaboración, metarreflexión, metacognición, autorregulación y cognición. 2023-01-01T00:00:00Z https://hdl.handle.net/20.500.12724/23217 Digital Teaching Practices and Student Academic Stress in the Era of Digitalization in Higher Education Norabuena Figueroa, Roger Pedro; Deroncele Acosta, Ángel; Rodríguez-Orellana, Hugo Marino; Norabuena-Figueroa, Emerson Damián; Flores-Chinte, Milagros Catalina; Huamán-Romero, Lourdes Liz; Tarazona-Miranda, Víctor Hilario; Mollo Flores, Marybel Esther ICT and digitization are transforming higher education, but one aspect that has been little addressed is student academic stress in this context. The objective of this research was to explore the relationship between teaching practices and academic stress in virtual learning environments. A quantitative study based on structural equation modeling was conducted using 6605 students from a public university in Lima. Two scales were applied and validated to assess specific dimensions of teaching practices and levels of academic stress. The scales demonstrated robust psychometric properties. Exploratory and confirmatory factor analysis allowed the identification of key underlying factors and the validation of the proposed theoretical model. Findings reveal indirect negative influences between teaching practices and academic stress. External factors like overload, distractions, and technological issues disrupt teacher interaction, collaboration, and learning processes. Model fit indices confirm its robustness, emphasizing the need to optimize resources and improve virtual education environments. ICT in education enhances accessibility and personalization but demands addressing academic stress and optimizing virtual learning environments. Future research is called for to delve deeper into the integration of emerging technologies, particularly artificial intelligence and virtual reality, as well as mindfulness, digital skills, and mobile self-efficacy, to comprehensively address stress and student well-being. 2025-01-01T00:00:00Z