https://hdl.handle.net/20.500.12724/20616 Wed, 13 May 2026 04:25:52 GMT 2026-05-13T04:25:52Z https://hdl.handle.net/20.500.12724/19605 Types of convergence in the Peruvian digital media ecosystem Domenack Bracamonte, Wendy; Kanashiro Nakahodo, Lilian; Retis, Jessica This writing presents a set of characteristics of the Peruvian media ecosystem, focusing on the findings that show the level of media convergence from the presence of the news media in the digital environment. In the framework of the international project World Study Journalism, a methodological experience is presented to build a reliable database of the Peruvian media through the triangulation of public and prívate research sources. Likewise, this database has made it possible to identify the levels of technological convergence, audiences and media professionalism linked to the distinction between emerging centralist and peripheral media nuclei. Fri, 01 Jan 2021 00:00:00 GMT https://hdl.handle.net/20.500.12724/19605 2021-01-01T00:00:00Z https://hdl.handle.net/20.500.12724/19604 Transition stories: Analysis of Peruvian FTM Instagram posts Bossio Montes de Oca, Juan Fernando Exploratory study on the use of Instagram by young trans men from Peru to communicate about their changes and experiences. Eighteen public profiles of trans young men were found, six of them were selected considering impact (followers) in the first place, but also other social characteristics. Posts of those profiles were reviewed, then 3 young men were interviewed. The information collected allows us to improve the previously defined set of categories, find certain patterns in the forms of publication and suggest that this group could have a more prosocial and political orientation on their use of Instagram than the rest of their generation. Fri, 01 Jan 2021 00:00:00 GMT https://hdl.handle.net/20.500.12724/19604 2021-01-01T00:00:00Z https://hdl.handle.net/20.500.12724/19601 The use of Twitter by the prosecutors of Ecuador and Peru: Actors, links, and interaction Mendoza Michilot, Thelmy Maria Del Carmen; Duymovich Rojas, José Magistrate’ use of social networks has been scarcely studied. It is assumed that the discretion of the jurisdictional function limits their interaction; but judges and prosecutors can be active Internet users in Latin America. This article analyzes the affiliation networks of the supreme prosecutors of Ecuador and Peru: based on the data generated by users (alteri) in their conversations, it assesses the role played by these magistrates (egos) in matters related to justice in their countries. Through the Social Network Analysis and Social Media Mining, the study poses the following questions: What topics led the conversations between egos and alteri? And what kinds of relationships did they build in their Twitter communities? It is concluded that, in the online world, egos become “political actors”, putting their delicate function at risk, to the detriment of transparency required by the administration of justice and respect among powers, a pillar of democracy. Fri, 01 Jan 2021 00:00:00 GMT https://hdl.handle.net/20.500.12724/19601 2021-01-01T00:00:00Z https://hdl.handle.net/20.500.12724/19588 Methodological approaches for the study of the country brand: The case of Peru and perception in Germany Santillán Vásquez, Manuel Ángel The country brand, in practical terms, can be understood as a branding technique applied to a territory or geographic region in order to achieve a competitive position on a global scale. In this paper, a methodology is proposed for the study of the country brand, analyzing its management and determining how it is being perceived among its target audiences. The proposal is based on a bibliographic review from which it is argued that there are multiple factors that influence the effectiveness of the brand message. It was mainly determined that both the management and the reception of this message require a detailed measurement in different phases. It is concluded that the reality of a country, reflected in international news coverage, means a communication flow that flows in parallel with the brand message and that requires special attention. Fri, 01 Jan 2021 00:00:00 GMT https://hdl.handle.net/20.500.12724/19588 2021-01-01T00:00:00Z