Browsing Investigadores externos by autor Ulima "Demuru, Paolo"

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Bodily regimes and meaning production in Bolsonaro's visual discourse: A sociosemiotic perspective

Demuru, Paolo; de Oliveira, F.P.R.; Cuevas Calderón, Elder Alejandro (Universidad de Guadalajara, 2021)
Acceso abierto

In this paper, we analyze the semiotic strategies through which Jair Bolsonaro's body is represented in his Instagram profile. In order to do that, we build upon Landowski's elliptic semiotic square, through which we display ...
Gastropopulism: a sociosemiotic analysis of politicians posing as “the everyday man” via food posts on social media

Demuru, Paolo (Taylor & Francis, 2021)
Acceso restringido

Scholars have highlighted the bond between contemporary right-wing populism and social media. They have also shown how populist features such as anti-elitism, nationalism and people-centrism are manifested through the ...