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dc.contributor.authorDemuru, Paolo
dc.contributor.otherDemuru, Paoloes_PE
dc.date.accessioned2021-06-22T23:17:06Z
dc.date.available2021-06-22T23:17:06Z
dc.date.issued2021
dc.identifier.citationDemuru, P. (2021). Gastropopulism: a sociosemiotic analysis of politicians posing as “the everyday man” via food posts on social media. Social Semiotics, 31(3), 507- 527. https://doi.org/10.1080/10350330.2021.1930800es_PE
dc.identifier.urihttps://hdl.handle.net/20.500.12724/13451
dc.descriptionIndexado en Scopus
dc.description.abstractScholars have highlighted the bond between contemporary right-wing populism and social media. They have also shown how populist features such as anti-elitism, nationalism and people-centrism are manifested through the exhibition of the leaders’ private lives and everyday habits on social media. This paper contributes to this scholarship by looking at how two of these leaders–Matteo Salvini and Jair Bolsonaro–use one everyday feature of life on their social media accounts: food. Combining discursive semiotics and multimodal critical discourse analysis, I investigate how Salvini and Bolsonaro’s food posts uphold their image of right-wing populist leaders. I argue that food images allow them to strategically communicate features such as being close to the common people, nationalism and the “us versus them” rhetoric, humbleness and authenticity. I also claim that these values are built both by the food represented in the images and their framing, lights, colours, shapes and textures, which allude to the amateur aesthetic of everyday social media use. As much as other features of the everyday social media use, food posts appear to be an ideological tool through which right-wing populism is communicated as a soft, safe and worthwhile political ideology.en_En
dc.formatapplication/pdfes_PE
dc.language.isoenges_PE
dc.publisherTaylor & Francises_PE
dc.relation.ispartofurn:issn:1035-0330
dc.rightsinfo:eu-repo/semantics/restrictedAccesses_PE
dc.sourceRepositorio Institucional - Ulimaes_PE
dc.sourceUniversidad de Limaes_PE
dc.subjectMedios socialeses_PE
dc.subjectPolíticos
dc.subjectPopulismo
dc.subjectSocial media
dc.subjectPoliticians
dc.subjectPopulism
dc.subject.classificationComunicación / Semiótica y discurso
dc.titleGastropopulism: a sociosemiotic analysis of politicians posing as “the everyday man” via food posts on social mediaen_EN
dc.typeinfo:eu-repo/semantics/articlees_PE
dc.description.versioninfo:eu-repo/semantics/publishedVersion
dc.type.otherArtículo en Scopus
dc.identifier.journalSocial Semiotics
dc.publisher.countryGBes_PE
dc.subject.ocdehttps://purl.org/pe-repo/ocde/ford#5.08.04es_PE
dc.identifier.doihttps://doi.org/10.1080/10350330.2021.1930800


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