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dc.contributor.advisorValdez Ampuero, Ana Elizabeth
dc.contributor.authorGalvez Vallenas, Cesar
dc.date.accessioned2021-12-14T21:39:07Z
dc.date.available2021-12-14T21:39:07Z
dc.date.issued2021
dc.identifier.citationGalvez Vallenas, C. (2021). Implementación de estrategias de desarrollo de mercado y de revenue management en el hotel Best Western Los Andes de América [Trabajo de suficiencia profesional para optar el Título Profesional de Ingeniero Industrial, Universidad de Lima]. Repositorio institucional de la Universidad de Lima. https://hdl.handle.net/20.500.12724/14737es_PE
dc.identifier.urihttps://hdl.handle.net/20.500.12724/14737
dc.description.abstractThis Project show the implementation and development of revenue management and market development strategies that Best Western Los Andes de America hotel, located in Cusco, has made during the years 2011 – 2015, in order to improve its occupation and income levels, which has been affected as a consequence of the 2008 financial crisis and the AH1N1 epidemic, which affected the world and national tourism and hotel industry; and to which has added the floods that occurred in Cusco in 2010. In order to reach the recovery of the hotel, it has been implemented market development strategies aimed to online travel agencies (OTAs) and aimed to emergent markets like Brazil, Chile, Argentina, Colombia and México; and to new market segments like nature, DINKYS, LOHAS and Elderly. It also has been implemented revenue management strategies, so the market has been segmented by different distribution channels, it has been implemented a flexible pricing strategy and demand management, based in price discrimination and dynamic rates. The outcome of these strategies were positive, the hotel was able to recover from the crisis and improve its occupation, as well as increase its sales to online travel agencies, improve its average daily rate; and therefor increase its income.en_EN
dc.formatapplication/pdf
dc.language.isospa
dc.publisherUniversidad de Lima
dc.rightsinfo:eu-repo/semantics/openAccess*
dc.rights.urihttps://creativecommons.org/licenses/by-nc-sa/4.0/*
dc.sourceRepositorio Institucional. Ulima
dc.sourceUniversidad de Lima
dc.subjectStrategic planningen_EN
dc.subjectBusiness logisticsen_EN
dc.subjectHotel managementen_EN
dc.subjectTravel agentsen_EN
dc.subjectPlaneamiento estratégicoes_PE
dc.subjectLogística empresariales_PE
dc.subjectAdministración hoteleraes_PE
dc.subjectEmpresas turísticases_PE
dc.subject.classificationIngeniería industrial / Tecnología de procesoses_PE
dc.titleImplementación de estrategias de desarrollo de mercado y de revenue management en el hotel Best Western Los Andes de Américaes_PE
dc.typeinfo:eu-repo/semantics/bachelorThesis
thesis.degree.disciplineIngeniería Industriales_PE
thesis.degree.grantorUniversidad de Lima. Facultad de Ingeniería y Arquitecturaes_PE
thesis.degree.levelTítulo Profesionales_PE
dc.type.otherTrabajo de suficiencia profesional
thesis.degree.nameIngeniero Industriales_PE
dc.publisher.countryPE
dc.subject.ocdehttps://purl.org/pe-repo/ocde/ford#2.11.04
renati.author.dni7878812
renati.advisor.orcidhttps://orcid.org/0000-0001-7967-4478
renati.advisor.dni7870395
renati.jurorRuiz Ruiz, Marcos
renati.jurorSotomayor Cabrera, Arístides
renati.levelhttp://purl.org/pe-repo/renati/level#tituloProfesional*
renati.typehttps://purl.org/pe-repo/renati/type#trabajoDeSuficienciaProfesional*
renati.discipline722026
ulima.catOI
dc.identifier.isni121541816


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