Designing an Adventure Tourism Package from the Preferences of the Visitors

Abstract

Analyzing the preferences for adventure tourism in a destination serves to design an adventure tourism package, helping to improve the offer of products in places that have natural resources for the development of this type of tourism. The present study was based on a questionnaire that was distributed to people who had practiced adventure tourism in the province of Santa Elena in Ecuador. The techniques used were variant and bivariate. The results show that visitors to this destination mainly prefer diving and snorkeling, followed by paragliding. Then they continue water skiing, canopy and paragliding. The stay is mostly three days and two nights. The results will contribute to creating products according to the demand of adventure tourism.