From Fitness To Wellness; How Something Unexpected Transformed All
| dc.contributor.author | Terán Velazco, César | |
| dc.contributor.author | Pimentel Bernal, Marcelo | |
| dc.contributor.other | Terán Velazco, César | |
| dc.contributor.other | Pimentel Bernal, Marcelo | |
| dc.date.accessioned | 2024-08-20T19:19:22Z | |
| dc.date.available | 2024-08-20T19:19:22Z | |
| dc.date.issued | 2024 | |
| dc.identifier.citation | Terán Velazco, C., & Pimentel Bernal, M. (2024). From Fitness To Wellness; How Something Unexpected Transformed All. Universidad de Lima, Facultad de Ciencias Empresariales y Económicas, Carrera de Administración. | |
| dc.identifier.uri | https://hdl.handle.net/20.500.12724/20977 | |
| dc.description.abstract | Holos, a Peruvian online platform that connects users with wellness partners, faced a crisis during the COVID-19 pandemic. With the fitness industry severely affected, the company had to reinvent its business model, expanding from fitness to holistic wellness and adopting a new approach. However, significant challenges arose related to cost structure and pricing strategy. | es_PE |
| dc.format | application/pdf | |
| dc.language.iso | spa | |
| dc.publisher | Universidad de Lima, Facultad de Ciencias Empresariales y Económicas, Carrera de Administración | |
| dc.rights | info:eu-repo/semantics/openAccess | * |
| dc.rights.uri | https://creativecommons.org/licenses/by-nc-sa/4.0/ | * |
| dc.source | Repositorio Institucional - Ulima | |
| dc.source | Universidad de Lima | |
| dc.subject | Pendiente | es_PE |
| dc.title | From Fitness To Wellness; How Something Unexpected Transformed All | es_PE |
| dc.type | info:eu-repo/semantics/other | |
| dc.type.other | Material de aprendizaje | |
| dc.publisher.country | PE | |
| dc.subject.ocde | https://purl.org/pe-repo/ocde/ford#5.02.04 | es_PE |
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