Listar Licenciatura por autor "Inga Gonzáles, Claudia"
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La influencia del marketing relacional en la lealtad de los 4 principales bancos del Perú en Lima Metropolitana
Guerra Angulo, Brenda Yasumi; Inga Gonzáles, Claudia (Universidad de Lima, 2022)Acceso abiertoThe main objective of the investigation is to identify the influence of relationship marketing of the four main banks in Metropolitan Lima on the loyalty of their clients. The relational marketing model presented is based ...