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Caso de estudio: exportación al Reino Unido de vodka hecho con papa peruana
(Universidad de Lima, 2021)
Acceso abierto
The present research work aims to determine the viability of the exportation of Peruvian potato-based vodka to the British market, specifically, to the city of London. Hence, this place was selected according to the factor ...
Caso de estudio: exportación de aceite de aguaje para el cuidado de la piel al mercado de Estados Unidos
(Universidad de Lima, 2020)
Acceso abierto
The beauty market is one of the most competitive in the United States with around $17.7 billion in annual revenue, of which 45% belongs to the skin care market. Within the skincare category, the essential oil market is ...
Caso de estudio: importación y comercialización de excavadoras en el mercado peruano
(Universidad de Lima, 2020)
Acceso abierto
The present work develops the commercial and marketing plan for the import proposal of excavators of Chinese origin carried out by a company dedicated to the import and distribution of construction machinery and equipment ...
Caso de estudio: plan comercial y de marketing para potenciar las exportaciones de la empresa Artest S.A.C.
(Universidad de Lima, 2020)
Acceso abierto
Artest SAC is a Peruvian company, founded in 2011 by Itala Testino, a renowned designer in the fashion world, who has been working in the haute couture sector with luxurious alpaca designs and garments with imported fabrics ...
Calidad del servicio logístico de Serpost para las mypes de comercio electrónico internacional del sector joyería de Lima
(Universidad de Lima, 2020)
Acceso abierto
Exporting is one of the internationalization strategies that companies can apply to start their development in the international business. Precisely, micro and small companies in Peru have the "Exporta Fácil" program, which ...
Caso de estudio: exportación de saborizante natural a base de aguaje para el mercado chileno
(Universidad de Lima, 2020)
Acceso abierto
This paper presents the business proposal for the export of a natural flavoring based on aguaje to the Chilean market. First, we have the current trends in the consumption of products with exotic flavors. Second, we have ...
Caso de estudio: importación de sistemas fotovoltaicos en la construcción industrial de viviendas modulares
(Universidad de Lima, 2020)
Acceso abierto
The present work proposes and analyzes a business model for the construction sector through a construction company that provides housing to urbanization companies that work with the MiVivienda Fund. The economic growth of ...
Caso de estudio: IOI’s global challenge: moving up the palm oil value chain
(Universidad de Lima, 2019)
Acceso abierto
The IOI group company is a family business within the palm oil and derivatives industry, originating in Malaysia. In 2017, the company reached an international expansion, but at the same time, it went through several ...
Caso de estudio: IOI’S global challenge: moving up the palm oil value chain
(Universidad de Lima, 2019)
Acceso abierto
In the present case to be developed, we are introduced to IOI Corporation Behard, a leading company in the production and marketing of “Refined Palm Oil” with Tariff Item: 15.11.00, a family business that was created with ...
Plan de exportación para papilla de quinua orgánica en presentación “ready to eat” a Paises Bajos
(Universidad de Lima, 2019)
Acceso abierto
Currently, a healthy lifestyle trend is being lived not only in Peru but throughout the world. This new concept is related to a balanced diet, exercise and concern for personal care to lead a more pleasant life. The enormous ...